FitnessLab is a fictional fitness application created to demonstrate a Waterfall style project. 

This was a collaborative project that I did with a several other classmates.

The purpose of this project is to showcase branding and design elements.

The project began by brainstorming the app name and sketching a logo concept.

I then began creating the logo design in Illustrator and finalized it. Another group member created the style guide, so I matched the fonts and colours in the logo.

Afterwards, I collaborated with another group member on a promotional leaflet for the app. I created the backside, which displayed the main usage points, the logo and where to download it.