FitnessLab
A fitness tracker application
Role
Designer, Developer
Tools
Illustrator, InDesign
About
FitnessLab is a fictional fitness application created to demonstrate a Waterfall style project.
This was a collaborative project that I did with a several other classmates.
The purpose of this project is to showcase branding and design elements.
Process
The project began by brainstorming the app name and sketching a logo concept.
I then began creating the logo design in Illustrator and finalized it. Another group member created the style guide, so I matched the fonts and colours in the logo.
Afterwards, I collaborated with another group member on a promotional leaflet for the app. I created the backside, which displayed the main usage points, the logo and where to download it.
